Public Project @ UCDA

Public Project is presenting a poster at the University & College Designers Association (UCDA) in Madison, Wisconsin about the frameworks and outcomes that have emerged from our social practice curriculum. Our poster is two-fold:

1. Showcase the work of the initiative with exemplary projects. Share methodologies investigating how might communication designers do the following:

Change habits
Framework: “Triggers” is an investigation in which students identified habit loops, prototyped and tested solutions, tracked and measured behavioral change.  Faculty: Andrew Shea, David Frisco
Response: ‘Call yo’ Mamma’ is a journal for creating a more meaningful relationship with your long-distance mother. Students: Amanda Sepanski, Kristen Myers

Engage and activate participation on social issues
Framework: “Form, Content, Context” is a public space intervention in which students research a site and its users by altering a space, crafting a message, and providing means for interaction. (see Design for Mindful Interaction tumblr)  Faculty: Jean Brennan
Response: ‘Invisible in NYC’ installations map homelessness and activate participation via a guerrilla campaign directed at local officials. Students: Caroline Matthews, John Olson, Alejandro Torres Viera

Enable communities to build resiliency
Framework 1: ‘Broadway 1000 Steps’ considers how might design inspire citizens to think of the city as a living ecosystem. Students conducted site analysis and visual ethnography to arrive at prototypes.  Faculty: Jean Brennan.
Response: ‘Uncover Manahatta’ is a scavenger hunt game using Lenape mythology to curate a historical experience of the city and educate participants about the changing coastline of Lower Manhattan. Student: Janice Rudan
Framework 2: ‘Zone A’ is an investigation into how might communication design enable communities to become resilient in the face of climate change. Student teams conducted research in five of the most vulnerable NYC communities. Faculty: Andrew Shea, David Frisco
Response: The Staten Island team learned that people lost many of their tools during Superstorm Sandy, so they built the “Collective Toolbox” a tool-lending library. Students designed the library system, inspired by similar efforts around the country, and built a campaign involving a tool drive. Students: John Lunn, Juan Rodriguez, Trang Tran, Robert Wilson

2. Invite conversation from colleagues regarding methodologies and structures for teaching transformation design.

We will invite input from colleagues regarding best practices. Team ‘Invisible In NYC’ has produced 150 toolkits to distribute so that conference attendees may reproduce this action in their own communities. The toolkit describes the assignment structure and methodologies so that educators interested in social impact design can experiment with the framework in their own classroom.