Transform-action Exhibit

Adventures in the Realm of Transformation Design
1 August—3 September 2013

Pratt Manhattan Center
7th Floor Gallery
144 W 14th Street, NYC

PublicProject is pleased to announce the launch of ‘Transform-action: Adventures in the Realm of Transformation Design,’ an exhibition and publication documenting the work of candidates from the graduate Communications Design department.

To transform behavior, however subtle or complete, is a delicate matter. How do we create persuasive design tactics that respect the self determination of our users, or invite co-creation? How do we foster alliances with an intended audience, of one or many? And how might we envision our role as designers if we consider our responsibility as citizens?

The design work presented here explores this line of inquiry. Projects tackle wicked problems, trace historical antecedents and project future scenarios. Students explore a kind of creative wilding, conducting visual research in the public realm, outside of the safe confines of the studio. The results expose design not only as noun—media, artifact, information—but also as verb, as a generative action that lives in the world. On view August 1st through September 3rd, 2013. Closing reception August 28th 6-8pm.

Curated by faculty members Jean Brennan, David Frisco, and Gala Narezo.

Featured image: Million a Minute: The Real Life of Plastic Bags by Chantal Fischzang, Francess Phar, Janice Rudan & Natalie Sims; faculty members Jean Brennan and Gala Narezo.  Above image (wall installation): “To Bag or Not to Bag?” by Chantal Fischzang and faculty member Gala Narezo.